包装印刷 · 纸盒外贸复购激活与长期合作话术

包装是**高复购生意**。签年度框架 = 锁客户、锁产能、锁价格。用"我们互相锁定"的话术，避免让客户觉得你只想吃他利润。

Hi {Name}, Looking at our history — 6 POs over the last 8 months, ~24K boxes total. You're now our top-5 customer for {product category}, so I want to propose something that locks in benefits for both sides for 2027. **Proposed annual framework**: - **Volume commitment**: 40K boxes over 12 months (softly — no penalty if you undershoot 10%) - **Locked price**: current unit price frozen for 12 months, protected against paper cost hikes (our paper mill just raised 4% and I'm absorbing on your orders) - **Priority production**: your POs jump to the top of the queue, lead time cut from 22 to 15 days - **Free re-sampling**: up to 3 new SKU dielines per year, no charge - **Q4 buffer stock**: I hold 2K extra of your bestseller in our warehouse, ready to ship in 48h if you get an unexpected FBA restock alert In exchange, all I ask is **right of first refusal** on new SKUs (you send us the RFQ first; if we're not competitive, you're free to shop elsewhere). Want me to draft a 1-page MOU? Not legally binding — just a mutual commitment so ops on both sides can plan. Best, {Your Name}

{名字} 您好， 回顾合作——过去 8 个月 6 单，共 2.4 万个盒子，您已是我们 {品类} 类前 5 大客户。想为 2027 年提议一个双方锁定的框架： **年度框架方案**： - **量的承诺**：12 个月内 4 万盒（软性，未达标 10% 内不罚） - **锁价**：当前单价冻结 12 个月，保护您不受纸价上涨影响（我方纸厂刚涨 4%，您这边我方吸收） - **优先排产**：您的 PO 排队最前，交期由 22 天缩至 15 天 - **免费打样**：全年最多 3 款新 SKU 刀版免费打样 - **Q4 备货**：我方仓常备您爆款 2K 缓冲库存，若您突发 FBA 补货预警可 48 小时发出 交换条件：新 SKU **优先议价权**——先发我们询价，如不够竞争您可自由外发。 需要我起草一页 MOU 吗？非法律约束力，只为双方运营可提前规划。

Hi {Name}, Not chasing a PO — genuinely curious how the {last SKU} launch went. I remember you were nervous about the soft-touch on that dark navy, did the color hold up in unboxing reviews? Also, two industry heads-up on our side you might find useful: 1. Paper mills raised greyboard ~4% this month; whatever price I quoted you before stays valid for 30 more days if you reorder now. 2. We just added digital foil (Scodix-style) in-house — great for low-quantity premium runs (500+ pcs). If you have any gift/launch SKU coming, could open some visual options previously only affordable at 5K+. No rush at all. Just staying in touch. Best, {Your Name}

{名字} 您好， 不催单，只是真的好奇 {上款 SKU} 上市后表现如何。记得您当时担心深藏青上的触感膜效果，开箱好评里颜色反馈还稳定吧？ 也顺便两条对您可能有用的行业信息： 1. 本月纸厂灰板涨约 4%，您之前的报价我方再保留 30 天，如立即返单仍按原价。 2. 我们厂内新增了数码烫金（类 Scodix），非常适合小批量高端款（500+ 起），如您有礼盒/新品发布 SKU，能开出以前 5K+ 才做得起的视觉方案。 完全不急，只是保持联络。