包装印刷 · 标签贴纸外贸报价与议价谈判话术

Subject: Quote #Q-2607L | {Brand} bottle label | 3 configs + adhesion spec Hi {Name}, Quote breakdown. All prices FOB Shenzhen, 3 quantity tiers per option, USD, valid 30 days. | Config | Material | Finish | 1K pcs | 5K pcs | 20K pcs | |---|---|---|---|---|---| | **Basic** | Matte white BOPP | Print only | $0.098 | $0.032 | $0.014 | | **Signature** ⭐ | Matte white BOPP | Matte lam + spot UV logo | $0.128 | $0.045 | $0.019 | | **Premium** | Felt textured white | Matte lam + cold foil silver | $0.185 | $0.078 | $0.036 | - **Adhesive**: Wet-tack permanent for frosted glass — tested on your bottle type, 90-day pass - **Format**: Roll, 3" core, wind direction #4 (label out, right side up) - **Die-cut**: Rounded corners 4mm radius as per your artwork - **Lead time**: 8 working days including free digital proof - **Included**: One free physical proof, laminated color card for archive, 3% overage **My recommendation**: For a $34 retail SKU on Amazon, Signature (Option 2) hits the price/perception sweet spot — the spot UV on your logo pops without adding much cost per unit. Basic is fine only if you're a price-fighter SKU. Add-ons available: - **Variable data** (batch code, expiry date, serial number): +$0.005/pc, useful for CBD / supplement compliance - **Sequential numbering** (limited edition): +$0.008/pc - **QR code with tracking** (Amazon anti-counterfeit): +$0.003/pc Ready to move to physical proof — need artwork sign-off and half of MOQ deposit ($XX). Best, {Your Name}

主题：报价 #Q-2607L | {品牌} 瓶身标 | 3 配置 + 粘性规格 {名字} 您好， 报价明细，FOB 深圳，3 档数量，美元，30 天有效： | 配置 | 材料 | 工艺 | 1K | 5K | 20K | |---|---|---|---|---|---| | **基础** | 哑白 BOPP | 仅印刷 | $0.098 | $0.032 | $0.014 | | **主推** ⭐ | 哑白 BOPP | 哑膜 + LOGO 局部 UV | $0.128 | $0.045 | $0.019 | | **高端** | 白色毛毡纹 | 哑膜 + 冷烫银 | $0.185 | $0.078 | $0.036 | - **胶水**：磨砂玻璃专用湿粘永久胶，已测您瓶型 90 天通过 - **形式**：卷装，3 寸内径，出标方向 #4（面朝外，字向上） - **模切**：圆角 4mm 半径按您艺术稿 - **交期**：含免费数码打样 8 工作日 - **包含**：1 次免费实物样，覆膜色卡归档，3% 超量 **我的建议**：亚马逊 $34 零售价 SKU，主推方案（选项 2）在价格/感知比上最甜——LOGO 局部 UV 出效果，单件成本上涨很少。基础款只推荐给价格战 SKU。 可加购： - **可变数据**（批号/有效期/序列号）：+$0.005/张，CBD/保健合规常用 - **顺序编号**（限量版）：+$0.008/张 - **可追溯 QR 码**（亚马逊防伪）：+$0.003/张 准备进入实物打样阶段，需艺术稿签字 + 一半 MOQ 定金（$XX）。

把 MOQ 拒绝转化为**技术方案对比**。同时留"未来锁定"——让客户即使这次拿到低 MOQ 也会回来下大单。

Hi {Name}, On 500 pcs — I can make it work, but let me be straight about the trade-off so you don't overpay: - **500 pcs digital (below our MOQ)**: I can do it as a courtesy for a first-time run. Unit: $0.32 (vs $0.098 at 1K). Yes, it's a lot per unit — that's because setup and material minimum barely change. Lead time 8 days. - **1,000 pcs digital (our normal MOQ)**: $0.098. Better economics. - **5,000 pcs digital**: $0.032. Best per-unit unless you're 100% sure the SKU dies. Honest advice: if this SKU has any chance of sticking, do 1K. The extra $32 buys you 3× the shelf life and saves the reorder cost. Only do 500 if this is truly a one-time promo / gift / event batch. Third path: if this is a *very* untested launch, we can do **200 pcs at $0.60/pc as a pure test batch** — I lose money but keep you as a customer. In return, I ask that you commit to a 5K PO within 60 days *if the test works*. Fair? Which one makes sense for your context? Best, {Your Name}

{名字} 您好， 关于 500 张——可以做，但坦诚说下取舍避免您多付： - **500 张数码（低于我方 MOQ）**：首次可破例，单价 $0.32（1K 时 $0.098）。之所以贵是因为开机和材料最低量几乎不变。交期 8 天。 - **1000 张（正常 MOQ）**：$0.098，性价比好得多。 - **5000 张**：$0.032，最优单价，除非您非常确定 SKU 会死。 诚实建议：如这个 SKU 有任何潜力，做 1K。多付 $32 换 3 倍货架寿命，还省下重复下单成本。500 只推荐一次性促销/活动/礼品场景。 第三选项：如果是**极度未验证的新品**，可做 **200 张，$0.60/张纯测水**——我方亏本，但留您做客户。交换条件：若测试成功，60 天内下 5K 大单。您觉得公平吗？ 您场景下哪个方案合适？